Funded through voluntary contributions from eligible member company employees, the sole purpose of Direct Voice PAC is to elect federal candidates who advance and protect responsible data-driven marketing policies. 

Every aspect of your organization is affected by public policy.  As you focus on core business functions, DMA’s Government Affairs team is constantly focused on the wide range of policy and political issues that affect the data-driven marketing community.

The Federal Election Commission (FEC) requires Trade Association Political Action Committees (PAC) to obtain written Authorization from DMA Member companies before the PAC can solicit and accept contributions from the company’s eligible employees.